British individuals are generous donors and are accustomed to making personal gifts. Whether sent by email or posted, the real challenge is to have compelling copy to motivate giving. Jill was a writer before becoming a fundraiser and she and her team members have developed many letters over the years on behalf of client organisations to motivate individuals to give. With the advantage of Gift Aid (whereby the UK government adds 25% on top of donations made by registered British tax payers), the individual donor market should not be ignored. The Papillon team members understand the UK donor market and can undertake the writing of suitable copy to motivate donations for organisations globally.