Social Media to Support Fundraising

Papillon UK’s social media course was developed in recognition of the importance of the use of social media to assist in all that non-profits do, particularly their fundraising. Love it or hate it, social media is here to stay and people (donors, volunteers, event goers and those with skills or items to share) follow and participate in social media. This course will help participants to realise the potential of social media to enhance and support their organisations.  Papillon’s social media guru, Yolandi Greyling, specialises in advising non-profits. She shares her up-to-date knowledge of ever-evolving platforms and advises on optimally reaching large numbers of the audiences needed to make social media work for each participant’s organisation. Topics covered include:

  • The potential impact of social media for non-profits
  • Facebook Advertising:
    • Look alike audiences
    • Custom audiences
  • Devising adverts for social media (to capture/be seen)
  • The difference between post boosting and advertising
  • Content creation
  • Scheduling and planning
  • Online giving
  • Using social media to support crowdfunding